Voxox users report a crossover in usage: Nearly half of those surveyed (43 percent) not only use Voxox for personal communications, but also use Voxox for work. (The Voxox app offers a wide range of capabilities, which include worldwide calling and related voice features, such as a free phone number, call forwarding, voicemail transcription, and much more worldwide texting faxing text language translation media sharing, group messaging, and more.) Voice calling is the most widely used feature: In an age where texting has become pervasive, 82 percent of respondents reported that voice calling is the feature they use most within the OTT app. Similarly, 58.5 percent of respondents use the app to text local friends – 21 percent text friends in another country – as opposed to only 7.5 percent who are texting local family or 8.9 percent who are texting family in another country. Survey respondents are primarily using the OTT app to communicate with friends (as compared to family), both locally and internationally: 52 percent of respondents use the app to call local friends – 20 percent call friends in another country – as opposed to only 13.8 percent who are calling family in another country or 7.5 percent who are calling local family. The specific survey highlights are as follows: When we consider this era of app overload and siloed ecosystems where consumers are inundated with apps and limited to in-app communications, consumers will continue to demand more flexible options that not only provide a greater range of functionality, but also the ability to communicate outside of the app - regardless of device, carrier or location.” “Voice calling isn't going away any time soon. “We wanted to share some usage trends because there are interesting takeaways for our operator partners, including the importance of voice calling and business features,” said Bryan Hertz, CEO of Voxox. Another key finding is that a large percentage of users surveyed are calling local friends, which shows that consumers are integrating OTT apps into their everyday lives, beyond simply travel and long distance phone calls. The data also shows extensive business usage within the OTT communications app, which supports the notion that there is strong demand for more advanced business functionality that operators and their OTT partners can offer to boost revenues. Among its findings, Voxox's survey data shows that OTT voice calling is even more important to users than OTT messaging when both are available, indicating that operators considering partnerships with OTTs that do not offer voice features may be missing significant revenue opportunities. Usage trends have key takeaways for operators considering OTT partnershipsīARCELONA (MOBILE WORLD CONGRESS) and SAN DIEGO – Ma– Voxox®, the most comprehensive cloud-based rich communication service for consumers and businesses, today announced that, for the first time, it is releasing insights into how its user base is engaging with its Over-the-Top (OTT) communications app. Voxox Survey Results Reveal Insights into How Consumers Use OTT Communication Apps
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